News
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The Cathedral Setting: The Unsung Hero of Elegant Engagement Rings
When most people shop for engagement rings, they focus on the obvious—diamond cut, carat weight, band style. But there's one detail that often flies under the radar, even though it...
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Why Some People Don’t Wear Their Real Jewelry Every Day (And You Might Not Want To Either)
We all dream of owning that one special piece. The diamond ring, the gold necklace, the heirloom bracelet. And once we finally have it, the instinct is: never take it...
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Why Indians Fly 2,000 km Just to Buy Gold in Dubai
If you've ever been on a flight from India to Dubai, there's a solid chance that more than half the passengers aren’t going for a beach vacation or desert safari....
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The Golconda Blue Diamond — A Royal Legacy Reimagined
Some diamonds are pretty. Some are rare. And then… some come with centuries of royal drama, mysterious origins, and a price tag that could buy a private island or three....
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Traveling with Diamonds — What You Should Know
Okay, let’s talk about the glamorous, mildly nerve-wracking, always-a-bit-extra experience of traveling with diamonds. You’ve packed your bags, double-checked your passport, and now you’re staring at your jewelry case like......
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The Rise of Blockchain in Diamond Traceability
There was a time when buying a diamond was all about the sparkle. You’d walk into a store, find a stone that caught your eye, and that was that. But...
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How to Spot Greenwashing in Jewelry Marketing
Let’s be honest—shopping for jewelry is supposed to feel good. You fall in love with a gorgeous piece, you imagine the story behind it, and you feel just a little...
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Is “Investment Jewelry” Actually Worth It?
We’ve all done it. Walked into a jewelry store with full intention to just browse, then locked eyes with a piece that made your heart skip. And then we whisper those...
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Don’t Wait for a Man to Buy You a Diamond—Buy It Yourself
There’s a myth we’ve been fed for generations—that a diamond is something you receive. That it arrives wrapped in a velvet box, handed over with a trembling proposal, marking the...
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Diamond DNA: How Scientists Are Decoding the Origins of Earth's Rarest Gems
If you’ve ever stared into a diamond and wondered where it came from — like really came from — you’re not alone. Beyond the glitz and glamour, every diamond holds...
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Beyond the Bling: The Wild, Unexpected Lives of Diamonds in Tech & Medicine
Let’s be real — when we think of diamonds, our minds usually go straight to rings, red carpets, or Rihanna telling us to "shine bright." But what if I told...
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Why Some Gemstones Are More Delicate Than Others
Gemstones are nature's artwork, each with its own unique color, shape, and allure. They add beauty to everything from engagement rings to necklaces, but not all gemstones are created equal...