About the Founder & CEO
Azzallure’s journey to fine jewelry started at the age of 16..
When she demanded a pink diamond for her 16th birthday. Her father gave into her whims with a tiny 1 carat pink solitaire that had so many inclusions which dissatisfied yet mystified with beauty in imperfection. Her love affairs began then.
She is trained in the art of diamond appreciation. At the prestigious Parisian school “lecole VanCleef et Arpels’. Her disappoint with the depreciating value of diamonds led her to source and discover moissanites. Moissanites are cut exactly like diamonds and sparkle twice as much because they have a dual refractive property while diamond has a single refractive property.