How I Started The Azzallure Brand At 16
Being your boss comes with a lot of responsibility. When you're in charge of a business, you have to ensure that everything runs smoothly and efficiently - from keeping track of inventory to managing employees. It can be a lot to handle, especially if you're a mom of three kids! But don't let that discourage you - if you have a great business idea, there's no reason why you can't make it happen.
In this article, I, Azzallure will share the story of how I turned my brand into an upcoming business as an entrepreneur.
How The Azzallure Legacy Began
My journey to fine jewelry started at the age of 16 when I demanded a pink diamond for my 16th birthday. My father eventually gave into my whims with a tiny 1-carat pink solitaire that had so many inclusions which dissatisfied me at first but it was still mystified with beauty in imperfection. My true love affair with diamonds began then.
With training in the art of diamond appreciation, at the prestigious Parisian school “L'ecole VanCleef et Arpels’ I learned that Diamonds wouldn't always be as special and the depreciating value of diamonds led me to start my jewelry brand and source and discover moissanite jewelry and lab diamonds.
Moissanites are cut exactly like diamonds and sparkle twice as much because they have a dual refractive property while diamond has a single refractive property.
What Does The Azzallure Brand Represent?
My brand represents a lot of things. First and foremost, it represents quality. I only want to put out products I would be proud to use myself. That means products that are well-made, durable, and look good.
My brand also represents customer service. I believe that every customer deserves to be treated with respect and to have their needs met. I always aim to provide excellent customer service, whether it's responding to questions or addressing concerns.
Finally, my brand represents value. I believe that you shouldn't have to spend a lot of money to get a quality product. That's why I offer fair prices on all of my products.
I started my business with these values in mind, and they continue to guide everything I do. I want my customers to know that they can always expect quality, great customer service, and good value when they shop with me.
Who Is It For?
Azzallure designs and creates exclusive wearable jewelry that will stand the test of time, and inspire a generation of confident beautiful women. We are our greatest critic and competition and with that in our mind, we have designed a limited, yet exclusive collection of affordable jewelry, just for you, to wear for a lifetime.
Azzallure brings you the advantage of selecting a finely crafted, limited edition, and timeless collection delivered right to your doorstep.
Our target audience is people who are looking for unique, stylish jewelry for their weddings or special event. Our jewelry is perfect for destination weddings, as it can be worn on the beach or in the water.
Our travel jewelry is also an excellent option for people who want to be able to take their jewelry with them on their travels. We offer a wide variety of designs that is perfect for any occasion.
Our selection of jewelry is handcrafted and of the highest quality, so you can be sure to find something you'll love.
Azzallure was created from a personal need, a need to be exclusive and ahead of the trends, a need to be price-conscious and prudent, a need to find value, and a need for it to last a lifetime, our satisfaction comes from our customers who have found the advantages of Azzallure in our jewelry.
What Is The Best Alternative Diamond?
Moissanite diamonds and lab-grown diamonds are both created in a controlled setting, but they have some key differences. Moissanites are made from silicon carbide, while lab diamonds are made from carbon.
Moissanites are also more affordable than lab-grown diamonds. While moissanite may not be as durable as diamonds, they still make a great option for those looking for an alternative to traditional diamonds.
Both moissanite and lab diamonds are optically identical to natural diamonds. However, moissanite is more affordable and they also have different physical properties. For example, moissanite is harder than lab diamonds, but they're also more brittle. Check out some of the options that the Azzallure Brand has to offer on my website.
Recreation of inherited and unwanted jewelry pieces.
We all have pieces of jewelry that we never wear. They might be pieces that we inherited and don't like, or they might be pieces that we simply don't have a use for anymore. But what can you do with these unwanted jewelry pieces? That's where my brand can come in! One option is to have them melted down so you can start fresh with a new piece of jewelry. However, this option can be costly and it can be hard to let go of sentimental value.
Another option is to upcycle your jewelry into something new and unique. This is a great way to give new life to old pieces and to create something truly one-of-a-kind. There are endless possibilities for what you can do, so get creative!
My team of expert jewelers can take your inherited or unwanted jewelry and recreate it into a piece that you'll treasure forever. We can work with you to design a piece that perfectly suits your style, or simply create a duplicate of a beloved heirloom.
Bespoke jewelry brand
If you're looking for something unique and special, then our bespoke private jewelry service is perfect for you. We work closely with our clients to design and create beautiful, one-of-a-kind pieces that are completely tailored to their tastes.
Our bespoke service offers a completely personalized experience, from start to finish. We’ll work with you to design a piece of jewelry that is truly unique, and exactly what you’re looking for. We only use the highest quality materials, so you can be sure your piece will last a lifetime.
Our experienced team of jewelers uses only the finest materials and craftsmanship to produce stunning results that will be treasured for a lifetime. So whether you're searching for the perfect engagement ring, a special gift for a loved one, or simply want to treat yourself, we can help.
Where do we source it from
Our gemstones are sourced from all around the world. We have a vast network of gemstone dealers and miners that we have built up over the years. This allows us to get the best quality gemstones at the best prices.
We only work with dealers and miners who adhere to our strict ethical standards. This means that they must pay their workers a fair wage, provide safe working conditions, and not use child labor.
We visit the mines and workshops where our gemstones are sourced to make sure that they meet our high standards. We only purchase gemstones from places that treat their employees well and have safe working conditions.
By only sourcing our gemstones from ethical dealers and miners, we can be sure that we are providing our customers with the best quality gemstones possible.
Our Carbon Footprint
When it comes to jewelry, it's not just the materials that matter - it's also the process. At our jewelry business, we are committed to reducing our carbon footprint and offsetting any emissions that we can't eliminate.
We are in the process of calculating our carbon footprint and aim to see it at zero. To do this, we offset our emissions by investing in renewable energy projects. We also work with our suppliers to ensure that they are using sustainable practices.
It's important to us to give back to this beautiful universe that provides us with stunning gemstones. By reducing our carbon footprint, we can do our part to protect the environment for future generations.
Get in touch with Azzallure Today
If you're in the market for some new jewelry, whether it's for a special occasion or just to treat yourself, consider going the bespoke route. The bespoke jewelry is made specifically for you, meaning that you get to choose everything from the materials to the design. This means that you can create something unique to you that will perfectly suit your style.
There are many benefits to choosing bespoke jewelry over off-the-shelf pieces. Firstly, you can be sure that no one else will have the same piece as you. Secondly, you can work with a talented jeweler to create something truly special and personal to you. And finally, you can be confident that your piece will be made to the highest quality standards using only the best materials.
If you're interested in exploring the world of bespoke jewelry, get in touch with a reputable jeweler today. They will be able to walk you through the process and help you create a piece that you'll cherish forever.
Azzallure marks a new chapter in its history with a complete rebrand. This includes a new logo, design, and collection.
Azzallure was founded on the belief that everyone deserves to own luxurious jewelry. We stand for quality, style, and affordability. Our mission is to make high-end jewelry accessible to everyone.
With our rebrand, we are reaffirming our commitment to luxury. Our upcoming collections feature even more beautiful and stylish pieces. We are also introducing new financing options so that you can easily shop for the perfect piece of jewelry.
We invite you to discover our new collection and join us on this exciting journey, check out our Instagram to know more, or contact me today.
Thank you for being part of the Azzallure family!