Jewelry has always been more than just an accessory—it reflects the spirit, mood, and values of the time. From the glitz of the Roaring Twenties to the minimalist vibes of the 2000s, every era brought its own unique jewelry aesthetic.
Whether you're a vintage collector or just love a little fashion history, here’s a look at how jewelry has evolved through the decades—and how those trends continue to influence styles today.
1920s: Art Deco Elegance
The 1920s were all about bold lines, symmetry, and a little (okay, a lot) of glamour. Women embraced short haircuts and drop-waist dresses, and their jewelry followed suit. Art Deco designs with geometric shapes, platinum settings, and contrasting stones—like black onyx with diamonds—became hugely popular. Long pearl strands, stacked bracelets, and flapper-style brooches completed the look.
1950s: Classic Hollywood Glam
After World War II, the '50s brought a return to elegance and femininity. Jewelry became more refined and sophisticated, influenced heavily by Hollywood stars like Grace Kelly and Audrey Hepburn. Diamond studs, solitaire engagement rings, and pearl necklaces were staples of the era. Brooches were also back in style, pinned onto everything from coats to cocktail dresses.
1970s: Bohemian Meets Bold
The '70s were all about freedom—fashion included. Think chunky gold jewelry, large hoop earrings, natural materials like wood and turquoise, and an overall earthy, eclectic vibe. Jewelry in the '70s reflected the growing influence of global design, with Indian, African, and Native American inspirations becoming more mainstream.
1990s: Minimalism and Edge
The ‘90s saw a shift back to clean, minimal pieces, thanks in part to the rise of minimalist fashion. Chokers, silver chains, body jewelry, and small hoops were go-to accessories. Mood rings and plastic pieces had a moment too, especially among teens. There was a mix of grunge and glam that created a unique, slightly rebellious edge.
2000s–Now: A Little Bit of Everything
Today, we draw inspiration from every decade that came before. From vintage Art Deco revival pieces to modern minimalist gold chains, there's no one rule anymore. Layering is huge, and personalization is key—think birthstone rings, zodiac necklaces, and engraved bracelets. The line between fine jewelry and fashion jewelry continues to blur.
Why It Still Matters
Jewelry history isn't just about aesthetics—it's about culture, empowerment, and self-expression. Whether you’re wearing a vintage brooch passed down from your grandmother or a modern take on a '70s signet ring, you’re part of a much larger story.