Новости
-
Why So Many Diamonds Look Dull in Daylight (And What to Do About It)
You find the perfect diamond. It sparkles like crazy in the store, all fire and brilliance under those flattering spotlights. You take it home, excited to see it in your...
-
Do Jewelers Push Natural Diamonds Because They Have To? Let’s Talk Margins
Walk into a jewelry store today and ask to see a lab-grown diamond, and you might notice something subtle—but telling. A pause. A slight redirect. Maybe a polite “Are you...
-
The Diamond Stigma: Why Some Women Still Lie About Lab-Grown
Lab-grown diamonds have come a long way. They’re chemically identical to mined diamonds, often more affordable, and backed by serious science. So why do some women still whisper “don’t tell...
-
How Designers Use Negative Space to Make Diamonds Look Cooler
There’s something refreshing happening in the world of jewelry design. It’s not louder. It’s not flashier. It’s actually the opposite—and that’s what makes it so striking. More and more designers...
-
Diamond Anatomy: What No One Explains About the Pavilion and Table
When most people shop for a diamond, the first thing they focus on is the 4Cs—cut, color, clarity, and carat. But here's the truth: there’s a lot more to how...
-
Do Lab Diamonds Have a Soul? A Look Beyond the 4Cs
We’ve all heard the phrase “a diamond is forever.” But in today’s world, where technology and tradition collide, that forever might come from a lab instead of the earth. Lab-grown...
-
Do Bigger Diamonds Always Sparkle More? The Truth About Carat vs. Cut
Let’s face it—when most people think “bigger diamond,” they automatically think “better diamond.” It’s a common assumption. More carats must mean more sparkle, right? Not exactly. In fact, the relationship...
-
The Dirty Secret Behind Diamond Polish Grades
If you’ve ever browsed diamond certifications, you’ve probably seen something called a “polish grade.” It sounds fancy—like a final buff or some extra sparkle. And when you see “Excellent” polish...
-
Why GIA Isn’t the Only Grading Lab That Matters Anymore
For the longest time, if you weren’t buying a GIA-graded diamond, people looked at you sideways. GIA (Gemological Institute of America) set the standard for diamond grading, and for decades,...
-
The Role of Light in a Diamond's Brilliance: Why It Matters More Than You Think
There’s something magical about diamonds—the way they seem to shine, glimmer, and reflect light from every angle. But what gives diamonds their trademark sparkle? The answer lies in light and...
-
Why Some Gemstones Are More Delicate Than Others?
Gemstones are nature's artwork, each with its own unique color, shape, and allure. They add beauty to everything from engagement rings to necklaces, but not all gemstones are created equal...
-
Pink Sapphires: Why They're the “It Girl” Gem
There’s something about pink sapphires that just hits different. They’re soft but bold, romantic but edgy, and totally having a moment right now. You’ve probably seen them pop up in...