News
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Cubic Zirconia vs Zircon: Don’t Get It Twisted
If you’ve ever shopped for diamond alternatives, you’ve definitely come across two stones that sound super similar: Cubic Zirconia and Zircon. They both sparkle, they both get mistaken for diamonds,...
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Lab Gemstones vs Synthetic Gemstones: What’s the Real Difference?
Let’s be honest—gemstone shopping used to be simple. You’d walk in, pick a sparkly thing, and leave happy. But now? It's a maze of terms like “lab-grown,” “synthetic,” “simulated,” and...
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How to Spot Greenwashing in Jewelry Marketing
Let’s be honest—shopping for jewelry is supposed to feel good. You fall in love with a gorgeous piece, you imagine the story behind it, and you feel just a little...
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Not All Emeralds Are Created Equal: A Quick Guide to the Types of Emeralds
Emeralds are the moment. Bold, powerful, and timelessly glamorous—they’ve been worn by pharaohs, queens, and icons across centuries. But did you know not all emeralds come from the same place,...
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Maharani Energy: The Indian Queens Who Wore Jewels Like Armor
Indian Maharanis didn’t just wear jewelry—they commanded it. Picture this: emeralds layered across the chest, diamonds cascading from the ears, strings of pearls woven into silk saris, rubies glowing like...
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What Is a Baroque Pearl?
Not all pearls play by the rules—and that’s exactly what makes baroque pearls so special. If traditional pearls are the polished debutantes of the jewelry world—perfectly round, uniform, classic—then baroque...
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Witchy Women and Moonstone Magic: Jewelry for the Intuitive Babe
If diamonds are for sparkle, moonstones are for soul. With their soft glow and mysterious shimmer, moonstones are the go-to gem for the intuitive, the mystical, and the quietly powerful....
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Diamonds Are Cool, But Rubies Are Hot: The Gem of Rebels and Queens
Diamonds might sparkle, but rubies? They sizzle. Rubies aren’t just gems—they’re a declaration of power, passion, and confidence. They’re the stones for women who go after what they want, whether...
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Cleopatra & Emeralds: The Original Love Story of Power and Glamour
Before there were diamond ads, Instagram influencers, or red carpet stylists—there was Cleopatra. And long before emeralds became the gemstone of choice for bold, magical women everywhere, Cleopatra was already...
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Gemstones for Every Season: Which Stones Align with Your Seasonal Vibes?
As the seasons change, so do our energy, moods, and styles. Just like our wardrobes, the gemstones we wear can shift to align with the rhythm of nature. Gemstones are...
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Jewelry and Astrology: How the Stars Influence Your Style Part1
Whether you're deep into astrology or simply enjoy checking your horoscope, your zodiac sign can reveal a lot about your personality—and your personal style. That includes your taste in jewelry....
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The Craft of Enamel Jewelry: Why It’s Making a Comeback
Enamel jewelry, with its vibrant colors and glossy finishes, is one of those timeless trends that seems to go in and out of fashion. But lately, it’s been having a...